Your domain name is not merely an address by which people can find your site; it represents you and your business. It is your online identity. You may have an amazing website or top-of-the-line products and services but to get to them, visitors have to use your domain name. A lot of thinking and consideration is hence necessary when choosing a domain name. Below are 7 tips to consider when selecting a domain name for your business.
1. Pick a domain name that represents your website
Your domain name should represent what you and your website are about. When anyone comes across your domain name, he or she should have an idea of what to expect from your site. You can incorporate your profession in your domain or use your own name as a URL.
2. Use keywords
Using Keywords as part of your domain name improves your SEO. Use keywords that describe your business and apply them at the beginning of your domain name. This should improve your search engine ranking. Avoid awkwardly of stuffing keywords into your domain name since this makes the name come across as generic.
3. Choose a memorable domain name
Your domain name is how visitors find you on the web. As such, you ought to make it as memorable as possible. Make sure your domain name is creative and catchy. You can create new words or use already existing words. The trick is to make the name concise, easy to type and pronounce and brand-able.
4. Avoid including hyphens and numbers
Hyphens and numbers make your domain name difficult to spell and pronounce since there are many variations. Visitors to your site may forget or misplace the hyphen or fail to know whether to type the letters in a number or use the numerals.
5. Target your area
Consider your target area when selecting your domain name. Consider including your target area in your domain name.
6. Use the most appropriate domain name extension
A bevy of new generic extensions is now available in addition to the traditional .com, .org and .net. In as much as .com is the most popular and memorable, using a top-level domain suitable for your niche is advisable. For example .me for blogs and personal sites, .biz for e-commerce sites and so on.
7. Conduct proper research
Using a domain that is already copyrighted trademarked or in use by another company could result in the loss of more than your domain. You could also incur huge legal fines and end up losing your business.
— Fadella (@FadellaListings) 21 de abril de 2017